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Branding (MP3)
When you think of branding, what comes to mind? If you're like most people, you might think of a logo or a slogan. But your brand is so much more than that. In this session, learn how to share the essence of who you are and what you care about using a simple, straightforward step-by-step process. Discover how to quickly evaluate the effectiveness of your brand identity, get instant feedback from the most valuable voices your organization has—your people—and put together a seven-day roadmap for revamping any brand, especially brands that have gone stale.
This conference recording is FREE to CCCA Members! Listen now (valid login & CCCA membership required).

Price (Members: Checkout to apply discount, if applicable): $10.00
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