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Resident Camp Event Sales Director

Under the direction of the Associate Executive Director and consistent with the Christian Mission of the YMCA the Sales Director is responsible for the implementation of ongoing camping sales strategies and activities both internal and external. The position provides direction, measurement and accountability to camping services sales and household growth, as well leading and guiding sales efforts in program areas including but not limited to Resident Camp, Day Camp, Environmental Education, Conference and Retreat and Corporate Services. Responsibilities include: achieving sales targets by monitoring KPI’s, prospect follow up, booking home shows and selling resident camp, day camp and other camping programming according to the Y’s sales guidelines.

 

ESSENTIAL FUNCTIONS:

ESTABLISH AND IMPLEMENT A BUSINESS PLAN:

Meet annual budgeted targets for new camper acquisition and guide camping sales for Summer programs and new customer acquisition for School-year programs for Camp Harrison.
In partnership with Camp Leadership, develop Camp-wide programming customer acquisition tactics to ensure achievement of goals including sales initiatives and corporate partner cultivation and management. (Annual, Quarterly, Monthly).
Provide leadership to all sales and camp staff in the development of monthly tactics plans.
Track and report productivity including prospect work, customer inquiries (by telephone and in person), appointments for tours and closing ratios for Camp.
Be part of a team that implements sales staff training programs focused on core camping functions such as: lead generation, prospect management, customer service and new director orientation.
Be part of a team that creates a customer-focused culture and models relationship-building skills (including Listen First) in all interactions.
Provide support to recruitment, training, development and evaluation of sales staff, ensuring staff members are qualified and positioned to deliver a high level of engagement toward acquisition and retention.
Ensure that the prospective camper family and school-year customer experiences are based on hospitality, by establishing systems and monitoring adherence to policies, procedures, standards and best practices for Camp.
Provide leadership with personal goal setting and accountability regarding Sales goals for the entire camp, where appropriate.
Serve along side Program Directors providing front line program support as needed.

 

YMCA COMPETENCIES:

Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire to serve others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.

Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and
perceptions. Builds rapport and relates well to others. Seeks first to understand the other person’s point of view, and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist in developing others.

Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to
another. Embraces new approaches and discovers ideas to create a better member experience.

Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.

Personal Growth: Pursues self-development that enhances job performance. Demonstrates an
openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

 REQUIRED QUALIFICATIONS:

Bachelor’s degree in the field of marketing, business administration, communications, public relations or equivalent combination of education and experience.
Minimum 1-3 years of experience in marketing, sales, or customer service essential.
Minimum 1-3 years of experience in direct sales, with proven results in revenue growth.
Demonstrated ability to train, mentor and develop staff to create a sales oriented team and deliver exceptional customer service.
Experience with a focus on new member acquisition, prospecting, marketing, analytics and customer service.
Knowledge and experience in the camping industry.
Minimum 1-3 years of management experience in community relations, strategic planning, project management and staff selection and training.
Be self-directed and able to work effectively and independently with little supervision.
Possess excellent verbal, written and interpersonal communication skills, with ability to communicate effectively and professionally with diverse populations and all levels of management, employees, volunteers and members.
Excellent organization skills and attention to detail.
Excellent problem-solving and analytical skills, as well as critical thinking ability.

 

PREFERRED QUALIFICATIONS:

YMCA experience in camping, membership or operations strongly desired.

 

PHYSICAL REQUIREMENTS:

Sit for extended periods of time
Kneeling
Standing
Push, pull and lift up to 30 lb
Ability to work a 40-hour week with irregular work hours
Ability to speak concisely and effectively communicate
Ability to travel as needed
Ability to communicate in English, written and oral

Time:  Full-Time Year Round
Salary:  Paid
Category:  Sales

Updated: 2/13/2024 7:48:38 AM