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Marketing Coordinator

Position Summary:
The Marketing Coordinator will work to maximize the ministry’s brand recognition, donations, event participation, group bookings, and RV park reservations through developing marketing and communication strategies for multiple departments and by promoting specific events, services, and the overall ministry. The ideal candidate will have skills in marketing strategy and the ability to use and improve multiple marketing platforms.

Organization Summary:
Cedar Lake Ministries (CLM) is an Evangelical non-profit organization located in Cedar Lake, Indiana. Our desire is to glorify God by assisting the local church in "Building Strong Godly Families" through our creative camp programs, events, retreats, conference center services, and an RV park. We partner with ministries, churches, schools, denominations, and families in Northwest Indiana, the greater Chicago area, nationally, and internationally to impact lives for the Kingdom. As we fulfill our mission of “providing a life-changing environment for evangelism and spiritual growth,” our goal is to spiritually impact the lives of children, adults, and seniors. Each year approximately 12,000 people visit Cedar Lake Ministries.

General Marketing and Communication
Summary: The Marketing Coordinator will be responsible for the consistency and growth of the CLM brand through brand management, creation and implementation of brand strategy, and standardization of external communications.
• Social Media Management
• Website Management
• Advertising
• Messaging to Activate Ministry Partner Engagement
• Brand Continuity and Growth
• Gathering and Sharing Stories of Impact
• Vendor Management
• Style Guide Creation and Implementation
• Digital and Physical Signage
• Manage and Meet Budget Guidelines for Marketing

Donor Communication
Summary: The Marketing Coordinator will work with the Director of Development to help develop and create communications to active existing and potential ministry partners.
• Direct Mail Campaigns
• Email Blasts
• The Tie (Quarterly Publication)
• Coordination of the Annual Report
• Gathering and Sharing Stories of Impact
• Blog
• Social Media Donation Campaigns
• Donor Thank You Letters Creation

Event Marketing
Summary: The Marketing Coordinator will manage the promotion of Cedar Lake Ministries’ programming, fundraising, and community events. Marketing campaigns will be created to promote each event, capture video, photo, feedback, etc. during the event, and promote the brand through post-event recaps
• Brochures
• Landing Pages for Individual Events
• Online Ticket Purchasing Management
• Social Media Advertising and Event Updates
• Email Blasts
• Capturing Events for Promotional Purposes (video, photo, testimonials)
• Survey Conducting and Follow-up
• Thank You Letters

Qualifications and Education Requirements:
Education: A Bachelor’s degree in marketing is preferred, individuals without a degree but with prior experience are welcome to apply.

Required Skills and Experience:
• An active and growing relationship with Jesus Christ and active church involvement
• Copy writing
• Social media management
• Microsoft Office Suite
• Exceptional verbal and written communication
• Team-player
• Flexible
• Multitasking
• Self-managing, driven, time-management
• Copy editing
• Ability to sort competing priorities in a fast-paced environment
• Teachable

Preferred Skills and Experience:
• Sales
• Fundraising in a Non-Profit Environment
• Facebook, Instagram, and Twitter marketing management
• WordPress (or similar webhosting/blogging platform)
• IDonate
• Text In Church (or similar mass-texting platform)
• Google Docs, Sheets, Drive, and Forms
• Survey Monkey
• Mail Chimp
• PPC Advertising
• SEO/SEP/SEM Management
• Video Editing
• Photography
• Google Analytics
• Graphic Design
• Vendor Management
• Brand/Style Guide Creation and Monitoring

Compensation:
CLM offers the confidence and stability that comes with working for a growing organization always striving for excellence. As an employee, you will enjoy an inclusive environment that embraces strategic thinking, drive and diversity.
The Marketing Coordinator is a full-time salaried position.

Additional Notes:
Questions related to this position should be directed to:
Michael Miller
Ministry Events Director
Cedar Lake Ministries
mikem@cedarlakeministries.org
219.374.5941

Time:  Full-Time Year Round
Salary:  Paid
Category:  Public Relations/Marketing

 

 

Updated: 11/13/2018 3:19:27 PM

Job Contact:
Michael Miller
(219) 374-5941

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Why work at Cedar Lake Ministries:



13701 Lauerman Street
    Cedar Lake, IN 46303

(219) 374-5941

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